The Next Wave: Skincare, Sneakers, and Short Videos
The Next Wave: Skincare, Sneakers, and Short Videos
What Gen Alpha’s buying tells us what they expect.
Beauty brands like e.l.f. Cosmetics and Sol De Janeiro are booming, not because kids need skincare, but because they love identity, colour, and confidence.
It’s the same reason Air Jordan keeps rising. Gen Alpha wants brands that reflect them.
What this means for marketing:
Build visuals that help people imagine themselves using your product.
Use bold, recognisable visuals — colour consistency matters more than perfection.
Focus on short-form video: 10–30 second clips that entertain or teach one thing.
Highlight individuality and creativity — make it easy for clients to say “that’s us.”
Keep your content personal, expressive, and alive.
What Gen Alpha’s buying tells us what they expect.
Beauty brands like e.l.f. Cosmetics and Sol De Janeiro are booming — not because kids need skincare, but because they love identity, colour, and confidence.
It’s the same reason Air Jordan keeps rising. Gen Alpha wants brands that reflect them.
What this means for marketing:
Build visuals that help people imagine themselves using your product.
Use bold, recognisable visuals — colour consistency matters more than perfection.
Focus on short-form video: 10–30 second clips that entertain or teach one thing.
Highlight individuality and creativity — make it easy for clients to say “that’s us.”
Keep your content personal, expressive, and alive.
Storytelling Is the New Sales Pitch.
Storytelling Is the New Sales Pitch
Gen Alpha doesn’t just buy products, they buy into stories.
Air Jordan, Kit Kat, and Sprite climbed the ranks this year for one reason: storytelling.
They link every product back to identity, heritage, or emotion. Whether it’s Michael Jordan’s legacy or Kit Kat’s global flavours, the story adds meaning.
What you can do right now:
Add short stories to your projects: what inspired the design, what challenge it solved, who built it.
Feature your team — names, faces, personality.
Use captions and emails that sound human, not corporate.
Turn every product or service into a story someone can relate to.
Storytelling builds trust faster than any ad ever will.
Gen Alpha doesn’t just buy products, they buy into stories.
Air Jordan, Kit Kat, and Sprite climbed the ranks this year for one reason: storytelling.
They link every product back to identity, heritage, or emotion. Whether it’s Michael Jordan’s legacy or Kit Kat’s global flavours, the story adds meaning.
What you can do right now:
Add short stories to your projects: what inspired the design, what challenge it solved, who built it.
Feature your team, names, faces, personality.
Use captions and emails that sound human, not corporate.
Turn every product or service into a story someone can relate to.
Storytelling builds trust faster than any ad ever will.
The Rise of Experience: Why Real-World Still Wins
The Rise of Experience: Why Real-World Still Wins
Even digital-first generations want something they can touch.
The report shows Target leapfrogged Amazon this year, not because it’s cheaper, but because it’s experiential. Gen Alpha loves real spaces, textures, and moments they can share. The more digital life gets, the more they value what feels real.
What this means for your business:
Make your work visible: photos of installs, factory moments, or hands-on builds.
Use video to show people the “making” not just the finished shot.
Add interactive or tangible parts to your marketing: samples, QR codes, printed mini-guides.
If you have a showroom, treat it like a visual story, not a display.
A real experience always beats a static post.
Even digital-first generations want something they can touch.
The report shows Target leapfrogged Amazon this year, not because it’s cheaper, but because it’s experiential. Gen Alpha loves real spaces, textures, and moments they can share. The more digital life gets, the more they value what feels real.
What this means for your business:
Make your work visible: photos of installs, factory moments, or hands-on builds.
Use video to show people the “making” not just the finished shot.
Add interactive or tangible parts to your marketing: samples, QR codes, printed mini-guides.
If you have a showroom, treat it like a visual story, not a display.
A real experience always beats a static post.
Why Your Brand Needs to Keep Moving
Why Your Brand Needs to Keep Moving
The fastest way to lose relevance is to stand still.
YouTube, Target, and Sprite all have something in common, they never stop evolving.
The Beano Brain Coolest Brands 2025 report shows that younger generations expect constant change, not once-a-year updates. They notice when a brand keeps its content fresh, adds new visuals, or tries something different.
What this means for you:
Update your website visuals regularly, even small changes show activity.
Post new content weekly, even if it’s just one project photo.
Refresh print and brochures each year, design, tone, layout.
Keep the message consistent, but keep the delivery moving.
Gen Alpha can spot a stale brand instantly. Movement equals relevance.
The fastest way to lose relevance is to stand still.
YouTube, Target, and Sprite all have something in common, they never stop evolving.
The Beano Brain Coolest Brands 2025 report shows that younger generations expect constant change, not once-a-year updates. They notice when a brand keeps its content fresh, adds new visuals, or tries something different.
What this means for you:
Update your website visuals regularly, even small changes show activity.
Post new content weekly, even if it’s just one project photo.
Refresh print and brochures each year, design, tone, layout.
Keep the message consistent, but keep the delivery moving.
Gen Alpha can spot a stale brand instantly. Movement equals relevance.