The Next Wave: Skincare, Sneakers, and Short Videos

Written By Jacques Holmes

What Gen Alpha’s buying tells us what they expect.

Beauty brands like e.l.f. Cosmetics and Sol De Janeiro are booming — not because kids need skincare, but because they love identity, colour, and confidence.
It’s the same reason Air Jordan keeps rising. Gen Alpha wants brands that reflect them.

What this means for marketing:

  • Build visuals that help people imagine themselves using your product.

  • Use bold, recognisable visuals — colour consistency matters more than perfection.

  • Focus on short-form video: 10–30 second clips that entertain or teach one thing.

  • Highlight individuality and creativity — make it easy for clients to say “that’s us.”

Keep your content personal, expressive, and alive.

Jacques Holmes
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Storytelling Is the New Sales Pitch.