Storytelling Is the New Sales Pitch.

Gen Alpha doesn’t just buy products, they buy into stories.
Air Jordan, Kit Kat, and Sprite climbed the ranks this year for one reason: storytelling.

They link every product back to identity, heritage, or emotion. Whether it’s Michael Jordan’s legacy or Kit Kat’s global flavours, the story adds meaning.

What you can do right now:

• Add short stories to your projects: what inspired the design, what challenge it solved, who built it.

• Feature your team, names, faces, personality.

• Use captions and emails that sound human, not corporate.

• Turn every product or service into a story someone can relate to.

Storytelling builds trust faster than any ad ever will.