The Rise of Experience: Why Real-World Still Wins

Written By Jacques Holmes

Even digital-first generations want something they can touch.

The report shows Target leapfrogged Amazon this year, not because it’s cheaper, but because it’s experiential. Gen Alpha loves real spaces, textures, and moments they can share. The more digital life gets, the more they value what feels real.

What this means for your business:

  • Make your work visible: photos of installs, factory moments, or hands-on builds.

  • Use video to show people the “making” not just the finished shot.

  • Add interactive or tangible parts to your marketing: samples, QR codes, printed mini-guides.

  • If you have a showroom, treat it like a visual story, not a display.

A real experience always beats a static post.

Jacques Holmes
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