Why Your Brand Needs to Keep Moving

The fastest way to lose relevance is to stand still.

YouTube, Target, and Sprite all have something in common, they never stop evolving.
The Beano Brain Coolest Brands 2025 report shows that younger generations expect constant change, not once-a-year updates. They notice when a brand keeps its content fresh, adds new visuals, or tries something different.

What this means for you:

• Update your website visuals regularly, even small changes show activity.

• Post new content weekly, even if it’s just one project photo.

• Refresh print and brochures each year, design, tone, layout.

• Keep the message consistent, but keep the delivery moving.

Gen Alpha can spot a stale brand instantly. Movement equals relevance.